Q: My business may be very small, just me and two employees, and our product actually can’t be sold on-line. Do I really need an internet site? A: That’s a good query. In fact, it is one among the important and most often-requested questions of the digital business age. Before I reply, nonetheless, let’s flash back to the very first time I was requested this query. It was circa 1998, in the course of the toddler years of the web.
I used to be giving a speech on the impression of the internet on small enterprise at an association luncheon in Montgomery, Alabama. So should your small business to have an internet site, even if your online business is small and sells services or products you don’t suppose may be bought online? My reply in 1998 is identical as my answer at this time: Yes, you probably have an enterprise, you should have a web site. Period. No question. No doubt. Also, do not be so quick to dismiss your product as one that can’t be bought on-line.
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Nowadays, there’s very little that can’t be sold over the internet. More than 20 million buyers are now online, purchasing every part from books to computers to vehicles to real estate to jet airplanes to pure fuel to you name it. If you can think about it, somebody will determine tips on how to sell it on-line.
Let me clarify one point: I’m not saying it’s best to put all of your efforts into promoting your wares over the internet, although in case your product lends itself to simple online sales, it is best to definitely be contemplating it. That mentioned, it is not sufficient that you just have a website. You will need to have an expert-wanting site if you want to be taken seriously.
Since many shoppers now seek for information online prior to making a purchase at a brick-and-mortar retailer, your site may be the first chance you could have at making a great impression on a potential buyer. In case your site appears to be like it was designed by a barrel of colorblind monkeys, your chance at making an excellent first impression will be misplaced. One of the great things concerning the internet is that it has leveled the taking part in the area in terms of competing with the big boys. As mentioned, you’ve one shot at making a great first impression.
With a properly-designed site, your little operation can challenge the image and professionalism of a lot larger firm. The inverse is also true. I’ve seen many large company web sites that have been so badly designed and laborious to navigate that they completely lacked professionalism and credibility. Good for you, too unhealthy for them. You additionally point out that yours is a small operation, however when it comes to benefiting from an internet site, the measurement does not matter.
I don’t care if you are a one-man show or a 10,000-worker corporate big; if you do not have a website, you’re dropping business to other companies that do. Here’s the exception to my rule: It’s truly better to have no website in any respect than to have one that makes your corporation look unhealthy.
Your site speaks volumes about your corporation. Your web site is a vital part of your business. Be sure you deal with it as such. All answers are supposed to be basic in nature, without regard to particular geographical areas or circumstances, and may solely be relied upon after consulting an appropriate professional, akin to a legal professional or accountant.