Business That Cares

Business That Cares

World Vision, about the frustrating corporate and business response for sending aid to victims of the earthquake. Back in January we published: From Cell Phones To Shoes, HOW EXACTLY TO Use Your Business TO GREATLY HELP Haiti, where we outlined stories about businesses large and small that were pitching along with helping out in an enormous variety of ways. World Vision has seen this type of increase also as this tragedy has been a catalyst for businesses to respond to the need for sending aid more nimbly and for partnering with help organizations more effectively.

While World Vision commends their corporate partners for his or her generosity prior to this and other more recent disasters, these are lauding the surge of giving and partnering from the corporate sector that is continuing to grow since then. David Owens, vice president of corporate development for World Vision. Verizon’s financial support for Haiti came through a variety of areas including grants or loans from the Verizon Foundation and a program to match worker contributions dollar-for-dollar.

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The company also created a Haiti donation micro site where its customers could contribute online to comfort agencies’ responses. Best Western International asked its guests to donate reward factors from the hotel chain’s commitment program to help survivors of the Chile quake. The ongoing company notified customers by email and on its website of the opportunity, which complements the business’s ongoing advertising campaign that invites both guests and hotel employees to sponsor children in need through World Vision. JPMorgan Chase, Symantec and Johnson & Johnson provided their employees with a hands-on way to provide back, by partnering with World Vision to assemble alleviation sets for delivery to Haiti.

Overall, World Vision’s corporate and business partners have constructed 25,000 kits since October for use in devastation zones and other high-need areas across the world. The U.S. Chamber of Commerce’s Business Civic Leadership Center (BCLC) in addition has recently noticed an identical pattern of increased business involvement in catastrophe response and global development, particularly since Haiti’s January quake.

Stephen Jordan, BCLC’s Executive Director. Furthermore, the BCLC with Professionals without Borders is establishing a Haiti Business Corps jointly. The pilot project aims to make it easier for companies to effectively leverage their talent and expertise in the delivery of social good to Haiti. Keith Kall, World Vision’s professional director for global partnerships.

Given Haiti’s higher rate of poverty and the massive loss of infrastructure and individual capital, this earthquake has shown to be one of the very most difficult disaster reactions in recent storage. While working to scale up structure of transitional shelters, World Eyesight is also beginning to implement more lasting large-scale programs in the certain areas of livelihoods, sanitation and water, education and health.

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